SOCIAL NETWORKS AS A MODERN TOOL IN CAREER GUIDANCE COUNSELING WITH FUTURE APPLICANTS OF THE INFORMATION SECTOR
Abstract
The purpose of the study is to highlight the role of social networks as one of the modern means of career guidance work in higher education institutions, which allows to effectively acquaint applicants with the prospects of majors, presenting them with all important and relevant information.
Research methodology. During the research, the following methods were used: descriptive (to specify the theoretical foundations of the work); analysis and synthesis, structural (for generalization and systematization of the obtained data).
Results. It is emphasized that social networks in career guidance work are a popular element of the modern information space, a high-quality tool for establishing a connection between universities and future applicants, as well as a platform for joint activities for the purpose of consulting, searching and informing. It has been established that the use of social networks will allow to significantly expand the reach of the target audience, apply online marketing strategies to promote the offer, and adapt the form and content of career guidance materials to its characteristics. The Facebook and Instagram community «MediaBiznes#MBKNUCaA» of the specialty «Information, library and archival business», which was created at the department of «Event management and social communications» of the separate division «Mykolaiv branch of the Kyiv National University of Culture and Arts» for the rapid dissemination of information among teachers of the department, students, exchange of files, video and audio materials of an educational and scientific nature and involvement of future entrants in the field of information activities. The possibilities of social networks represent, in our opinion, the basis of an effective strategy for the development of modern educational systems in general, will enrich and expand information about the future specialty, will significantly deepen the horizons of future applicants who will purposefully choose information activities.
Novelty. The novelty of the obtained results is due to the fact that, despite the active interest of the scientific community in the use of social networks as a modern tool in career guidance work with future entrants of the information field, there are no serious generalization works.
Practical meaning. The results of the research can be used during the implementation of tools in career guidance activities in institutions of higher education.
Key words: social networks, career guidance, higher education, entrants in the field of information activities, professional choice, advertising support.
References
Bahmetyeva, A. M. (2018). Vikoristannya vitchiznyanimi universitetami socialnih merezh u PR-komunikaciyah [Use of social networks by domestic universities in PR communications.]. Communications and Communicatve Technologies, 18, 4–12. Retrieved from https://www.dnu.dp.ua/docs/visnik/fszmk/program_5c507e6d1c63f.pdf#page=5 [in Ukrainian].
Voronkin, O. S. (2016). Instrument Instagram ta mozhlivosti jogo vikoristannya u vishij osviti [The Instagram tool and the possibilities of its use in higher education], Novi informacijni tehnologiyi v osviti dlya vsih: dosvid ta perspektivi (ITEA-2016), materialy 11-ii mizhnarodnoii konferenciii (ITEA-2016) [New information technologies in education for all: experience and prospects (ITEA-2016), Proceedings of the 11th Internetial Conference]. Kyiv. Retrieved from https://www.slideshare.net/ AlexVoronkin/instagram-69624463 [in Ukrainian].
Yermolayeva, G. A .(2021). Interaktivni tehnologiyi u navchanni majbutnih fahivciv z informacijnoyi diyalnosti [Interactive technologies in the training of future specialists in information activities]. Derzhava ta regioni. Seriya: Socialni komunikaciyi, 1, 102–107. Retrieved from http://libs.mfknukim.mk.ua/jspui/handle/123456789/1714 [in Ukrainian].
Zharska, I. O. (2019). Sistema marketingovih komunikacij zakladu vishoyi osviti: poyednannya «klasichnih» i «cifrovih» instrumentiv [The system of marketing communications of a higher education institution: a combination of «classical» and «digital» tools]. Biznes Inform, 12, 438–446. doi: 10.32983/2222-4459-2019-12-438 446 [in Ukrainian].
Mina, Zh. V. (2021). Socialni merezhi yak zasib informacijnoyi pidtrimki uchnivskoyi ta studentskoyi molodi u navchalno-vihovnomu procesi ta profesijnomu vibori [Social networks as a means of informational support for pupils and student youth in the educational process and professional choice]. Vcheni zapiski tnu imeni V. I. Vernadskogo. Seriya: Filologiya. Zhurnalistikа, 32 (71), 278–272. doi: 10.32838/2710-4656/2021.1-3/45 [in Ukrainian].
Nesterenko, G. O., & Tishkova, O. V. (2011). Suchasni socialni merezhi yak instrument neformalnoyi osviti [Modern social networks as a tool of informal education]. Gileya. Naukovij visnik, 49 (7), 451–458. Retrieved from http://enpuir.npu.edu.ua/handle/123456789/2212 [in Ukrainian].
Poplavskij, M. (2021). Socialni merezhi yak instrument prosuvannya vishogo navchalnogo zakladu (na materialah KNUKiM) [Social networks as a tool for the promotion of a higher educational institution (based on the materials of KNUKiM)]. Ukrayinskij informacijnij prostir, 1 (7), 14–30. doi: 10.31866/2616-7948.1(7).2021.233777 [in Ukrainian].
Hatko, A. V., & Alyeksyeyeva, G. M. (2015). Socialni merezhi yak suchasnij zasib zaluchennya abituriyentiv do VNZ [Social networks as a modern means of attracting applicants to universities]. Naukovi zapiski Berdyanskogo derzhavnogo pedagogichnogo universitetu. Seriya: Pedagogichni nauki, 1, 285–293. Retrieved from http://bdpu.org/pedagogy/ua/files/2015/1/49. pdfhttp://osvita.ua/abroad/higher_school/distance-learning/50673/ [in Ukrainian].
Kaplan, A., & Haenlein, М. (2010). Usersoftheworld, unite 1: Thechallenges and opportunities of Social Media. Business Horizons, 53 (1), 59–68. Retrieved from https://www.sciencedirect.com/ science/article/abs/pii/S0007681309001232 [in English].
Reuben, R. (2008). The use of social media in higher education for marketing and communications: A guide for professionals in higher education. Retrieved from https://rachelreuben.com/wp-content/uploads/2008/08/ social-media-in-higher-education.pdf [in English].
DOI: http://dx.doi.org/10.32840/cpu2219-8741/2023.2(54).18
Refbacks
- There are currently no refbacks.
Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".
Indexing of the journal in scientometric databases:
The publication is indexed by Citefactor: 2019/2020: 4,54.
The journal is indexed by Google Scholar.
In 2020, the journal was included in the Index Copernicus.
The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431
From 2020, the collection is indexed by ResearchBib.
Journal included in the PKP Index.