Manipulative Techniques in the Publications of Ukrainian Telegram-Channels

N. Semen

Abstract


The goal of research is to identify manipulative techniques in the content of the well-known Lviv Telegram-channel «Trukha Lviv».

Research methods. During the research, the following methods were used: content analysis – to interpret the content of the well-known Lviv Telegram-channel «Trukha Lviv»; comparison – to compare the features of the presentation of informational messages in this Telegram-channel during various periods of 2024, as well as the manipulative methods used by the authors to influence the audience’s consciousness, are compared; the method of monitoring the works of well-known scholars who studied the Telegram platform in the work of the media was also used.

Results. In this research, manipulative techniques in the messages of the well-known Lviv Telegram-channel «Trukha Lviv» are analyzed. This resource is popular, which can be confirmed by looking at the number of its subscribers and the reactions of the audience under informational messages. Every day, this Telegram-channel promptly provides a wide variety of information, relevant both on a regional and national scale.

The monitoring of «Trukha Lviv» demonstrates that this Telegram-channel uses manipulative techniques to influence the audience’s consciousness. The analysis of academic studies shows that researchers speak positively about this messenger and advise mass media to establish their work on the Telegram platform. However, such information should be verified before use or publication.

Novelty. After the full-scale war, Telegram continues to be the main source of information for most Ukrainians. In 2023, it was used as a media by 72% of Ukraine citizens. Not every one of them has developed critical thinking, so it is very easy to exert a destructive influence on the consciousness of such a person. That is why it is extremely necessary for scholars to regularly and carefully study the specifics of content presentation in Telegram-channels and to single out manipulative methods and ways of combating them.

Practical significance. The data of this study can be used in further academic research by scholars, in popular-science materials of the media, as well as during the teaching of relevant academic disciplines in educational institutions where there is a «Journalism» specialty.

Key words: media, Telegram, Telegram-channels, manipulation, information, fake.


References


Ghurzhij, S. V. (2021). Suchasni zaghrozlyvi tendenciji vykorystannja Telegram-kanaliv na shkodu derzhavnym interesam [Modern threatening trends in the use of Telegram channels to the detriment of state interests]. Informacija i pravo, 4 (39), 162–169 [in Ukrainian].

Dosenko, A. K. (2023). Telegram-kanaly jak platformy dlja poshyrennja informaciji v Ukrajini za chasiv vijny [Telegram channels as a platform for spreading information in Ukraine during the war]. Obriji drukarstva, 2 (14), 54–65 [in Ukrainian].

Zhughaj, V., & Kuznjecova, T. (2021). Osoblyvosti Teleghram-kanaliv jak novitnikh instrumentiv media: ukrajinsjkyj kontekst [Peculiarities of Telegram channels as the latest media tools: the Ukrainian context]. Vcheni zapysky TNU imeni V. I. Vernadsjkogho. Serija: Filologhija. Zhurnalistyka, 32 (71), 6, 120–125 [in Ukrainian].

Karpenko, M. (2015). Sutj ponjattja «manipuljacija», jiji kharakterystyka ta metody nejtralizaciji [The essence of the concept of «manipulation», its characteristics and methods of neutralization]. Zasoby navchaljnoji ta naukovo-doslidnoji roboty, 45, 26–34 [in Ukrainian].

Kitsa, M. (2023). Novynni Teleghram-kanaly: oghljad, vpodobannja audytoriji, specyfika funkcionuvannja [News Telegram channels: overview, audience preferences, specifics of functioning]. Visnyk Nacionaljnogho universytetu «Ljvivsjka politekhnika». Serija: Zhurnalistyka, 2 (6), 66–72 [in Ukrainian].

Plakhta, D. (2020). Telegram jak instrument politychnogho vplyvu ta manipuljacij [Telegram as a tool of political influence and manipulation]. Tele- ta radiozhurnalistyka, 19, 88–94 [in Ukrainian].

Polikovsjka, Ju. (2023). Za rik kiljkistj ukrajinciv, jaki otrymujutj novyny z teleghramu, zrosla shhe na 12%, – doslidzhennja [During the year, the number of Ukrainians who receive news from Telegram increased by another 12%, according to the study]. DM Mediasapiens. Retrieved from https://ms.detector.media/sotsmerezhi/post/33364/2023-11-01-za-rik-kilkist-ukraintsiv-yaki-otrymuyut-novyny-z-telegramu-zrosla-shche-na-12-doslidzhennya [in Ukrainian].

Steblyna, N. (2023). Komparatyvnyj analiz vyrobnyctva informacijnogho kontentu profesijnymy ZMI ta Teleghram-kanalamy (na prykladi novyn «Dzerkala tyzhnja» ta «Ukrayna sejchas») [Comparative analysis of the production of information content by professional mass media and Telegram channels (on the example of the news «Dzerkala Tyzhnia» and «Ukraine Seychsia»)]. Visnyk Nacionaljnogho universytetu «Ljvivsjka politekhnika». Serija: Zhurnalistyka, 2 (6), 39–46 [in Ukrainian].

Tonkikh, I. (2023). Transformacija funkcij novynnykh teleghram-kanaliv pid chas vijny [Transformation of functions of news telegram channels during the war]. Communications and Communicative Technologies, 23, 89–98 [in Ukrainian].

Chernjavsjka, L., & Danyljuk, N. (2021). Teleghram-kanaly jak instrument dydzhytalizaciji ukrajinsjkykh masmedia [Telegram channels as a tool of digitization of Ukrainian mass media]. Vcheni zapysky TNU imeni V. I. Vernadsjkogho. Serija: Filologhija. Zhurnalistyka, 32 (71), 6, 192–198 [in Ukrainian].




DOI: http://dx.doi.org/10.32840/cpu2219-8741/2024.2(58).8

Refbacks

  • There are currently no refbacks.


Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".

Indexing of the journal in scientometric databases:

The publication is indexed by Citefactor: 2019/2020: 4,54.

The journal is indexed by Google Scholar.

In 2020, the journal was included in the Index Copernicus.

The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431

From 2020, the collection is indexed by ResearchBib.

Journal included in the PKP Index.