Competency-Based Approach in Journalism Education: Experience of the Elective «Audiovisu-al Media»

Abstract

The aim of the article is to analyze the effectiveness of the competency-based approach in journalism education through the case of the elective «Audiovisual Media», to determine its impact on the development of students' key professional competencies, and to substantiate the need to implement practice-oriented methods in the training of future journalists.

Research methodology. The study employed general scientific methods of analysis, synthesis, generalization, and systematization. In the empirical part, participant observation and comparative analysis were used to examine the experience of other educational programs and practice-oriented journalism courses.

Results. The competency-based approach to education focuses the educational process not only on the acquisition of knowledge but also on the development of students’ key competencies - the ability to apply knowledge, skills and experience in real-life and professional contexts. It also highlights the importance of developing so-called soft skills, such as critical thinking, creativity, communication, and social skills, all of which contribute to preparing students for professional success in society.

Novelty. The article highlights and substantiates the effectiveness of the competency-based approach in professional journalism education through the case of the elective «Audiovisual Media». For the first time, it assesses the impact of practical training in photography and visual storytelling on the development of students' professional competencies.

Practical significance. The study’s findings can be used to improve journalism education curricula, to provide methodological recommendations for the training and development of future professionals' skills, and to design practice-based courses.

Key words: competency-based approach, audiovisual communications, media competence, multimedia content, digital journalism.