Internet Flash Mobs in the System of Social Communications

A. Polisuchenko

Abstract


Research Methodology. In the course of the research, theoretical and methodological analyzes are used, scientific sources, cultural and analytical results that confirm political communications are analyzed.

Results. Flash mobs on the Internet are a form of modern social communication. They were the result of the development of media, information technology, computerization of society as a whole. Initially, flash mobs developed offline, but they quickly spread to the network, acquired many types and forms, and improved their rules. Flash mobs have been using a lot of videos lately. They also occur on adult-oriented TV. A feature of flash mobs is that in a virtual dimension, it is a network community, and in real life, a crowd. The organization, as a rule, occurs through the media and the Internet, and the implementation of the planned – in real life, on the streets. Flash mob is mostly a phenomenon of big cities where many strangers live. Flash mob is an integrated concept that includes the elements and properties of different social processes. Somewhere there is a commercial organization of flashmobs (as a form of advertising campaigns). Flash mobs have a unique ideology and have no analogues in world history, although, alongside performance, upheaval and flux, it is more of a provocation than a form of art. Often they are conducted to provoke different sites or bloggers (participants of the action «flood» the resource with deviant content to lower its rating). Flash mob audiences are often teenagers who actively support various mass events, get to know each other and have fun this way.

Novelty. Within the article, the flash mobs are researched on the Internet in the system of social communications, their types and features are distinguished..

The practical significance. The results of the research can be used for the development of lectures with the disciplines «Social Communications».

Key words: internet flash mob, social communications, challenge.

 


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