COMMUNICATION POTENTIAL OF FRAME COMPOSITION STRUCTURE IN TELEVISION MESSAGE

Yu. Kyiashko

Abstract


Research methodology. To achieve the goal the following methods were used: typological analysis – to systematize the television programmes of information broadcasting on the basis of common features and properties for the further research; scientific literature analysis – to form a theoretical and methodological basis in the chosen research line; induction; monitoring, content-analysis (using the synopsis storyboard) – to track patterns and quantitative characteristics of visual components in the news.

Results. Having analyzed a number of researches on frame composition structure on television, we can conclude that the video frame composition structure in a news message is an optimal placement of the shooting object within the frame, that is characterised by:

–      technical convenience of video creation in the general process of the news making;

–      ease and simplicity of visual information perception for a viewer;

–      maximum richness of information within one video frame.

At the present stage of information technologies development, preference is given to the immediacy of event displaying on any visual information medium. If the semantic charge of video has resonant meaning, then quality and professionalism of video sequence creation in the news takes the secondary place and the main thing remains a fact fixation in any way. In such cases, creating of quality video depends on the operator skills. This is evidenced by analyzed methods of the frame composition structure in information Ukraine television programmes, such as «Podrobytsi» («Inter»); «Vikna-novyny» (STB); «TSN» («1+1»); «Fakty» (ICTV); «Podii Tyzhnia» («Ukraina»). There were revealed types of the frame composition structure, which can intensify the communicative potential of video content, and the main mistakes: lack of balance, aesthetic harmony, centering and actualization of key moments.

Novelty. For the first time, the research attempted to analyze the methods of video frames construction and to define the level of communicative potential depending on composition structure in information items on Ukrainian leading television channels.

Practical significance. Analyzed methods and recommendations on frame composition structure can be used during the information items video shooting to improve the quality and intensify the communication messages of video content.

Key words: image, shooting, frame, composition, communication, television.


References


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