Technologies of Modeling Typical Situations of Interaction in Advertising-Informational Sphere

Abstract

Research methods. In the course of the research, the method of comparative analysis was used to confirm the necessity and expediency of developing models of typical communication situations in different spheres of activity. More specifically, this is confirmed by the example of typical situations in the advertising and information industry.

Results. The authors of the article prove that the content components of the simulated situation correlate with the invariant objects of social reality, typified by the substantive and content components of the verbal act, formally-linguistic means of the embodiment of content-semantic units of information in the speech statement. Particular attention is drawn to the method of organizing content-semantic components, the selection of means for their implementation in the statements (in oral communication) and sentences (in written texts) in accordance with the scope, purpose, conditions of communication.

The article emphasizes that the training of advertising professionals, their professional growth is impossible without solving such problems as: the development of creative speech skills and the mastery of communicative-speech technologies modeling effective advertising and information texts.

The authors present the previously systematized components of a typical communicative situation model of social and business communication, as well as an example of using this model in the advertising and information sphere.

Novelty. Presented within the article is only a part of the study of the effectiveness of implementing simulation technology typical situations in various fields.

Significance. The results of the study can be used in practical guidelines for students and specialists in the field of advertising and information activities.

Key words: typical communicative situation, structural and content modeling, modeling technology, advertising and information interaction.