Audience of Scholarly Journals on Communication: Experience of Editions with Impact-Factor

V. Kasianchuk

Abstract


Research methodology. The basis of the research is socio-communicative approach. The content analysis was used to identify the characteristics of scholarly journals’ potential audience; quantitative analysis was used for calculating such characteristics of authorship:work place, professional activity and scientific status. Descriptive method was used to represent the results of the study.

Results. It was characterized the audience of scholarly journals on communication with impact factor.

Novelty. It was considered the ways of describing the potential audience in the presentation texts of scientific journals on communication. The widespread method is combining the type of profession and subject of studies. It was established that special attention is paid to the following potential audience characteristics: subject of scientific interest, territorial characteristic, scientific status (well-known or young researchers), sphere of activity (scientific or practical). It was noticed that journals which publish studies of communication processes in a separate region are also oriented to international audience. It was given classification of scientific journals’ readers by the type of professional activity: researchers who work at scientific and educational institutions; specialists; members of scientific societies or organizations. It was revealed the classification of authors of the Journal of Scholarly Publishing by work place, profession and scientific status. It was proved the importance of audience research for scientific journal, because the authors’ geographical diversity is obligatory criteria for indexing by leading databases. The result of such research could show the high professional competence of editorial staff and reviewers.

The practical significance. The results of the study can be used by editors of scientific journals to improve their potential audience description, to clarify the criteria for selecting manuscripts for publication in view of the authors’ profession.

Key words: scholarly journal, audience, readership, authorship, communication studies, impact-factor.


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Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".

Indexing of the journal in scientometric databases:

The publication is indexed by Citefactor: 2019/2020: 4,54.

The journal is indexed by Google Scholar.

In 2020, the journal was included in the Index Copernicus.

The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431

From 2020, the collection is indexed by ResearchBib.

Journal included in the PKP Index.