The Reformation of Ukrainian Television: 2017–2018 Trends and Dynamics

V. Goian, O. Goian

Abstract


Research methodology. To determine the basic tendencies typical to the functioning of public and commercial broadcasting in Ukrainian media system, a systematic method was used, the descriptive and analytical methods were employed to identify the existence of competition and cooperation between public and commercial TV and radio companies; to interpret and outline the array of TV and radio programs that confirm the dynamics of certain tendencies on the media market and determine the potential of the system of national broadcasting in Ukraine, we applied content analysis, and, finally, comparative method was used to understand the actual role and need for professional discussions concerning the place and role of public and commercial broadcasting in a single system, which is correlated with social and market factors.

Results. The article reveals main tendencies typical for TV and radio market of Ukraine in the first years of coexistence and reformation of commercial, state-owned and public broadcasters.

Novelty. The article confirms the idea that 2017–2018 period is peculiar with certain trends caused by political, economic and social processes in the country and having affected the management of TV and radio companies and software products. During this period, issues of freedom of speech, journalistic standards and fake information, language quotas, features of national and personal products, the concept of broadcasting for national minorities, the competence of invitees to TV and radio experts, etc. were actively discussed. These and such other problems of the professional area have become top-ranked headlines of modern media criticism, subject to professional analysis of theorists and practitioners, scientists and publicists, as the article discusses.

Practical significance. The results of the study can be used to further study trends in the development of modern Ukrainian broadcasting.

Key words: public and commercial TV and radio companies, tendencies of the TV and radio market, language quotas, national and personal product, trust in broadcasting.


References


The Report of the National Council of Television and Radio Broadcasting of Ukraine. (2017). Kyiv. Retrieved from: https://www.nrada.gov.ua/reports/. (in Ukrainian).

For example: Andriushchenko, M. (2004). Creation of the Television Image of Ukraine. Kyiv. (in Ukrainian)., Burmaka, M. (2004). The Technology of Creating a Contact Television Program in the Context of Ukrainian TV. Kyiv. (in Ukrainian)., Vernygora, S. (2013). French Television in Ukraine: Features of Intercultural Dialogue. Kyiv. (in Ukrainian)., Gavrylets, Yu. (2013). Shortterm Media Ef-fects in Youth Student Groups. Kyiv. (in Ukrainian)., Goian, V. (2011). The Journalistic Creativity on TV. Kyiv. (in Ukrainian), and other.

The Report of the National Council of Television and Radio Broadcasting of Ukraine. (2017). Kyiv. Retrieved from: https://www. nrada. gov. ua/reports/. (in Ukrainian).

National Public TV and Radio Company Was Developed the Concept of Broadcasting Minorities. It Will Be a War. (2017). Kyiv. Retrieved from: http://stv.detector.media/reformuvannya/regional_mov-nyky/u_nstu_rozrobili_kontseptsiyu_movlennya_natsmenshin_tse_bude_viyna_poperedzhayut_u_filiyakh/. (in Ukrainian).

Regional TV in August – ″Jinsa″ of the Jurassic Period. (2017). Kyiv. Retrieved from: http://www. osvi-ta.mediasapiens.ua/monitoring/regional_news/regionalne_telebachennya_v_serpni_dzhinsa_yurs-kogo_periodu/. (in Ukrainian).

The Branch of Tchernivtsi of the National Public TV and Radio Company Was Began to Create Programs for Television and Radio Simultaneously. (2017). Kyiv. Retrieved from: http://stv.detector.media/¬reformuvannya/-radio/chernivetska_filiya_nstu_rozpochala_stvoryuvati_programi_dlya_telebachennya_i_radio_odnochasno/. (in Ukrainian).

In Social Media Was Distribute Videos about the Difference between Commercial and Public Broadcasters. (2017). Kyiv. Retrieved from: http://stv.detector.media/kontent/movlennya/u_sotsialnikh_ merezhakh_poshiryuyut_video_pro_riznitsyu_mizh_komertsiynim_i_suspilnim_movnikami_video/. (in Ukrainian).

What Ratings does Public TV Needs and what Does Commercial TV Waits from State? (2017). Kyiv. Retrieved from: http://stv.detector.media/kontent/movlennya/chi_potribni_suspilnomu_reytingi_ta_ chogo_chekae_vid_derzhavi_komertsiyne_tb/. (in Ukrainian).

Ibid.

Potcheptsov, G. (2017). How to Our Door Fake Knocks. Kyiv. Retrieved from: http://detector. me-dia/withoutsection/article/134107/2018-01-27-yak-u-nashi-dveri-postukali-feiki/. (in Ukrainian).

That is the Rat Race. The Discussion about of Freedom of Speech on NewsOne. (2017). Kyiv. Re-trieved from: http://detector. media/kritika/article/134100/2018-01-26-jeto-vse-myshinaya-voznya-diskussiya-o-svobode-slova-na-kanale-newsone/. (in Ukrainian).


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