Studying Trends For Development Of Sports Communications In Ukraine By Swot Analysis

A. Karnaukh

Abstract


Research methodology. The basis of the study is informational, synergistic, cultural, systemic, personal approaches; the following methods were used: generalization of scientific experience and terminological analysis – to consider theoretical aspects of constituent concepts such as SWOT-analysis, strengths and weaknesses, opportunities and threats; analysis, synthesis, generalization – to determine the main factors that influence the development and formation of sports communications; grouping, abstraction – to identify the strengths and weaknesses of the internal environment and the opportunities and threats of the environment that form sports communications; logical and theoretical generalization – to prove the need to apply new scientific approaches and principles for the development of scenarios for the development of the system of sports communications.

Results. The main factors influencing the development and formation of sports communications are determined.

Novelty. The components that influence the development and formation of sports communications are systematized. The main factors that represent the strengths and weaknesses of the internal environment, the opportunities and threats of the environment that form sports communications are analyzed. Summarized and formulated shortcomings and benefits that contribute to the development, development and operation of scenarios for the development of the system of sports communications.

The practical significance. The research results can be used during the development of events of formation of sports communications.

Key words: sports communications, influence factors, SWOT-analysis, opportunities, threats, strengths, weaknesses, development scenarios, development strategy.


References


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Kirilenko, O. P. (2007). Sociological analysis of sports activity of the population of Ukraine. Sociology: theory, methods, marketing, 3, 169–187. (in Russian).

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