TV and Radio Online and Offline: Dialectics of Technology

V. Goian, O. Goian

Abstract


Research methodology. The basis of the research consists of the following scientific methods: descriptive and analytical to identify the facts of the existence of competition and cooperation of TV and radio companies online and offline, system method to determine the place and role of online and offline broadcasting in Ukrainian media system, content analysis to interpret and outline an array of TV and radio programs which signify the presence of certain trends on the TV and radio market and determine the potential of the system of national TV and radio broadcasting in Ukraine, comparative method to understand the relevance and necessity of online and offline broadcasting functioning in Ukraine as of a single system which is affected by the social and market factors of formation and development.

Results. Dialectic features of the coexistence of Internet TV and radio broadcasting companies are revealed, due to which online and offline broadcasting today has a certain interrelated integrity, which contributes to the establishment of strong and stable TV and radio business in Ukraine.

Novelty. The following conceptis supported: air and online broadcasting are in certain dialectical interconnections, through which television and radio becomes multifunctional, because it is evolves on many technoplatforms. TV and radio business is strong when online and offline versions are interconnected, because in such a case the broadcasts cover both the individual and the mass audience. With the advent of the Internet, television and radio received another powerful platform for functioning, which allowed to broaden the multimedia capabilities of TV and radio programs and to reveal the potential of broadcasting as a type of media capable of transforming under new technological conditions into profitable and influential media organizations.

Practical significance. The results of the study can be used for further study of the pecularities of journalist activities in television air, as well as in online broadcasting.

Key words: TV and radio broadcasting, online and offline broadcasting, media technologies, viewer, listener and user.


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