Image of a TV Presenter as a Tool for Personalization of Expert Programs

A. Tregub

Abstract


Research methodology. In the course of the research, methods of analysis and synthesis were used to identify and distinguish the concepts of «personalization» and «personification»; observation, typology, generalization and descriptive method were used to reveal the peculiarities of the formation of TV presenters’ images, typical for expert programs.

Results. Active development of expert television outlined the tendency of personalization of information by experts performing the role of TV presenters (expert-presenters) and presenters acquiring the role of experts (presenting experts) as opposed to the traditional images of professional TV presenters. This feature of image-creation is caused by the fact that an expert program presenter should, first of all, be a mentor and teacher for the audience, which needs high-quality, proven and trustworthy specialized profile information.

Expert programs are characterized by the «person-centricity» of their plot. Personalized information is perceived by the viewer with more trust. The deep connection of expert programs with the audience is achieved through the application of archetypes, embedded in the on-screen images of leading experts and leading experts. Most often these are the archetypes of a «wise man (sage)", «hero», «father» and «mother», which are positively interpreted by the Ukrainians.

Novelty. Within the framework of the article the author’s image is analyzed as a tool for personalization of expert programs and the peculiarities of this image’s formation are determined.

Practical significance. The results of the research can be used in the practice of television production, for further study of the features of expert television, and for the development of scientific and methodological materials for educational disciplines in the field of television journalism.

Key words: image, television presenter, expert, expert programs, television, archetype, personalization.

References


Andriushchenko, M. (2004). Creating an image of Ukraine’s television: Candidate’s thesis. Kyiv. (in Ukrainian).

Buhrym, V. (2000). Journalist on TV: tutorial for studio. Another journalism. Kyiv. (in Ukrainian).

Burdina, E. (2015). Personalization and personalization as signs of infotainment: differentiation of concepts. Bulletin of Kharkiv National University named after V.N. Karazin. Series: Social Com-munications, 7–8, 79–83. (in Ukrainian).

Burmaka, M. (2004). Technology of creating a contact television program in the context of Ukrain-ian television: Candidate’s thesis. Kyiv. (in Ukrainian).

Butyrina, M. (2009). Mass-media as an environment for the creation and operation of stereotypes of mass culture. Extended abstract of Doctor’s thesis. Kyiv. (in Ukrainian).

Hoian, V. (2011). Journalistic creativity on television. Kyiv. (in Ukrainian).

Desiatnyk, H. (2011). Film and TV directing. Basic terms and concepts. Kyiv. (in Ukrainian).

Desiatnyk, H. & Polieshko, S. (2012). The mastery of the TV presenter. (in Ukrainian).

Shulhina, V. (еds.). (2015). Terminology dictionary: TV journalism. Kyiv. (in Ukrainian).


Refbacks

  • There are currently no refbacks.


Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".

Indexing of the journal in scientometric databases:

The publication is indexed by Citefactor: 2019/2020: 4,54.

The journal is indexed by Google Scholar.

In 2020, the journal was included in the Index Copernicus.

The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431

From 2020, the collection is indexed by ResearchBib.

Journal included in the PKP Index.