Сommunicative Activities of Public Relations Services of Local Self-Government In the Cities of the Republic of Poland

V. Dreshpak, N. Babachenko

Abstract


Research Methodology. During the study, methods were used: comparative analysis, structural-functional analysis and generalization.

Results. The experience of organizing communicative activities of public relations services of the city governments of Krakow, Wroclaw and Gdansk (Republic of Poland) is considered. It has been established that these structural units have high organizational status in the city government and are the main developers and coordinators of the implementation of communicative cities policy; perform not only auxiliary functions of information support of city administration and communication with residents of the city on issues related to the activities of local authorities, but also carry out strategic projects aimed at promising social and economic development of cities, provide communication with foreign audiences. During their activity these services use a wide range of social and communication technologies and tools, including modern information and communication technologies, social media, advertising facilities, various forms of direct communication with the urban population.

Novelty. Key tendencies in the organization of the activities of public relations services and their use of social and communication technologies are revealed on the example of local governments of the cities of Poland.

The practical significance. It is recommended to take into account Polish experience when modernizing public relations services of public authorities in Ukraine and changing approaches to the practice of using social and communication technologies. This modernization should be aimed at establishing a public relations service that would provide formulation and implementation of the local communicative policy and the complex use of modern social and communication technologies for work with internal and external audiences.

Key words: mass communications, public relations, communicative activities, public relations services, social and communication technologies.

 


References


Barovs`ka, A. (2014). Institutional provision of state communicative politics: experience of European countries, Kiev. (in Ukrainian).

Buxtaty`j, O. (2016). Reform of the communal press as a factor in the differentiation of the mechanism of interaction with local authorities and local self-government bodies. Scientific notes of the Institute of Journalism, 4 (65), 15–23. (in Ukrainian).

Pogoryelov, O. (2017). Denationalization of the press: a chance for development vs force of inertia. Ukrainian Media Landscape – 2017: Analytical Report. Kiev, 14–20. (in Russian).

Transparency Ukraine. Method of implementation of tasks. Szczecin, Cherkasy (2008). (in Ukrainian).

Allagui, I., Breslow, H. (2016). Social media for public relations: Lessons from four effective cases. Public Relatios Reviev, 42 (1), 20–30. doi: 10.1016/j. Pubrev. 2015.12.001. (in English)

Public Information Newsletter. Municipality of the city of Gdansk – city hall in Gdańsk. Retrieved from: http://bip.gdansk.pl/ (in English).

Public information bulletin. The city of Krakow. Retrieved from:http://www.bip.krakow.pl/ (in English).

Public Information Bulletin of the City Office of Wroclaw. Retrieved from: http://bip.um.wroc.pl/ (in English).

Camaj, L. (2016). Governments’ Uses and Misuses of Freedom of Information Laws in Emerging European Democracies. FOI Laws’ Impact on News Agenda-Building in Albania, Kosovo, and Montenegro. Journalism and Mass Communication Quarterly, 93(4), 923–945. doi:10.1177/1077699015610073. (in English).

Heaselgrave, F., Simmons, P. (2016). Culture, competency and policy: Why social media dialogue is limited in Australian local government. Journal of Communication Management, 20(2), 133–147. doi:10.1108/JCOM-07-2015-0059 (in English).

Kahne, J., Bowyer, B. (2018). The Political Significance of Social Media Activity and Social Networks. Political Communication, 35(3), 470–493. doi: 10.1080/10584609.2018.1426662. (in English).

Kim, J. Y., Park, J. M., Im, J. S. (2015). Relationship maintenance strategies on the Facebook pages of current US Senators. Journal of Communication Management, 19 (3), 224–238. doi: 10.1108/JCOM-11-2012-0089. (in English).

Klinger, U., Rösli, S., Jarren, O. (2016). Іnteractive cities? Local political online communication in Switzerland. Studies in Communication Sciences, 16 (2), 141–147. doi: 10.1016/J. SCOMS.2016.11.001. (in English).

Rodríguez-Salcedo, N., Watson, T. (2017). The development of public relations in dictatorships – Southern and Eastern European perspectives from 1945 to 1990. Public Relatios Reviev, 43(2), 375–381. doi: 10.1016/j.pubrev.2017.01.001. (in English)

Tkalac Verčič, A., Lalić, D., Vujičić, D. (2017). Journalists and public relations practitioners: Comparing two countries. Public Relatios Reviev, 43(3), 527–536. doi: 10.1016/j. pubrev.2017.04.006. (in English).

Toledano, M., Avidar, R. (2016). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relatios Reviev, 42(1), 161–169. doi: 10.1016/j.pubrev.2015.11.012. (in English).

Lee, M., Neeley, G., Stewart, К. (еd.) (2011). The practice of government public relations. CRC Press. (in English).

Vardeman-Vinter, J., Place, K. (2015). Public relations culture, social media, and regulation. Journal of Communication Management, 19(4), 335–353. doi: 10.1108/JCOM-11-2013-0079. (in English).


Refbacks

  • There are currently no refbacks.


Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".

Indexing of the journal in scientometric databases:

The publication is indexed by Citefactor: 2019/2020: 4,54.

The journal is indexed by Google Scholar.

In 2020, the journal was included in the Index Copernicus.

The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431

From 2020, the collection is indexed by ResearchBib.

Journal included in the PKP Index.