Avthor's Column in the Genre Paradigm of Modern Media

I. Zaitseva

Abstract


The purpose of the study is to analyze the impact of the author's column on the image of a modern newspaper.

Research methodology. The basis of the study is informational, axiological, culturological, systemic, active approaches; the following methods were used: analysis, synthesis, generalization – to clarify the author’s intension, which appears in media text and correlates with the standards of journalism.

Results. The article outlines the features of the materials of the author’s column in the genre paradigm of modern media. The theoretical basis for the formation and figuring of a column in a genre paradigm with the practical implementation of this text form in the media space  is investigated. It is emphasized that today the author's column is one of the most popular text forms on the media pages, which fully reflects the processes taking place in the modern information space, іt absorbs elements of different genres, trying to find its niche. It is clear that the specifics of the column are in the author's reflection on which the story is kept. The author, who leads the column, can choose a convenient form of self-expression, and quite often this form is dictated by the process of genre diffusion. A column as a genre has its own characteristics: the subject of the column, function, method, content and form.

Novelty. The author’s intension of Vitaliy Zhezhera («Gazeta.ua» information portal) was formulated when writing a column, as well as the means of expressiveness of the artistic text he created was characterizd.

Practical significance. The results of the study can be used in practical media activities and in the process of studying professionally oriented courses of the «Journalism» specialty.

Key words: author's column, information genres, domestic column science, media text.


References


Burych, L. A. (2018). Avtorska kolonka chasopysu «Ukrayinsyi tyzhden»: tematychno-typolohichniaspekty [Author's column of the magazine «Ukrainian Week»: thematic and typologi-cal aspects]. Mediastudii, 24, 142–168 [in Ukrainian].

Havryliuk, I. (2011). Suchasna ukrayinska kolumnistyka: osoblyvosti rozvytku [Modern Ukrainian columnism: features of development]. Zhurnalistyka, 10, 117–121 [in Ukrainian].

Halych, V. M. (2009). Kolonka yak zhanr [Column as a genre]. Visnyk Luhanskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Filolohichni nauky, 3, 223–233 [in Ukrainian].

Hresko, O. (2016). Avtorska zhurnalistyka yak instrument mizhnarodnykh media komunikatsii [Author's journalism as a tool of international media communications]. Dialoh: Mediastudii, 22, 38–51 [in Ukrainian].

Hurch, L. (2014). Fenomen suchasnoi ukrayinskoi kolumnistyky: definityvnyy pidkhid [The phe-nomenon of modern Ukrainian columnism: a definitive approach]. Tele- ta radiozhurnalistyka, 13, 56–63 [in Ukrainian].

Deiak-Yakobshyn, O. (2013). Kolonka yak forma zhurnalistskoi tvorchosti (na prykladi yoho avtorskoi kolonky v Londonskii hazeti «Deili Mirror», 60-ti roky 20 stolittya) [Column as a form of journalistic creativity (on the example of his author's column in the London newspaper «Daily Mirror», 60s of the 20th century)]. Visnyk Lvivskoho universytetu. Seriia zhurnalistyka, 37, 172–175 [in Ukrainian].

Dovzhenko, O. (2018). Yak ne boiatys pysaty avtorski kolonky [How not to be afraid to write au-thor's columns]. Medialab. Retrieved from https://medialab.online/news/kolonky/ [in Ukrainian].

Ivanets, T. A. (2016). Avtorskaya kolonka kak mediatekst vo Vseukrainskoy periodike [The au-thor's column as a media text in the All-Ukrainian periodicals]. Sbornik materialov I nauchnykh statey IX Mezhdunarodnoy nauchno-prakticheskoy konferentsii. Zaporozhye [in Ukrainian].

Kroychik, L. Ye. (2000). Sistema zhurnalistskikh zhanrov. Osnovy tvorcheskoy deyatelnosti zhurnalista [The system of journalistic genres. Fundamentals of the creative activity of a journal-ist]. Sankt-Peterburg [in Russian].

Rudyk, M. S. (2020). Osoblyvosti avtorskoi kolonky u blohakh «Ukrayinskoi pravdy» taVVS [Features of the author's column in the blogs of «Ukrainian Pravda» and the BBC]. Suchasnyi rukh nauky, tezy dop. XI mizhnarodnoi naukovo-praktychnoi internet-konferentsii [The modern movement of science, Proceedings of the XI Internetional Scientific and Practical Conference]. (Vol. 2). Dnipro [in Ukrainian].

Uspenskaia, S. S. (2007). Kolumnistyka: problem zhanrovoyi identyfikatsiyi [Columnistics: prob-lems of genre identification]. Vestnyk VDU. Seriya: Filolohiya. Zhurnalistyka, 1, 240–244 [in Russian].

Tsvietaieva, O. V. (2013). Suchasna kolumnistyka yak skladova personalnoho zhurnalizmu v ukrainskii ta amerykanskii presi [Modern columnism as a component of personal journalism in the Ukrainian and American press]. (Extended abstract of candidate’s thesis). Zaporizhzhia [in Ukrainian].

Mykhailyn, I. L. (2010). Zhanr avtorskoi kolonky v masmediinykh tekstakh Vitaliia Portnykova [The genre of the author's column in the mass media texts of Vitaly Portnikov]. Zhurnalistyka. Linhvistyka. Dydaktyka : zb. nauk. prats. Poltava [in Ukrainian].




DOI: http://dx.doi.org/10.32840/cpu2219-8741/2021.2(46).6

Refbacks

  • There are currently no refbacks.


Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".

Indexing of the journal in scientometric databases:

The publication is indexed by Citefactor: 2019/2020: 4,54.

The journal is indexed by Google Scholar.

In 2020, the journal was included in the Index Copernicus.

The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431

From 2020, the collection is indexed by ResearchBib.

Journal included in the PKP Index.