REPRESENTATION OF SERVICE-EXPERT PROGRAMS IN THE BROADCAST OF HIGHLY RATED NATIONAL-WIDE TV CHANNELS OF UKRAINE
Abstract
The purpose of the study is to determine the degree of representation of service-expert programs of own production and production by special order in the air content of highly rated nation-wide TV channels of Ukraine.
Research methodology. The research used methods of analysis, synthesis, abstraction and generalization, as well as content analysis to determine the representation and list of service-expert programs in the nation-wide television space of Ukraine.
Results. The research interest within the study was programs of own production of Ukrainian TV channels or production by special order of a TV channel in subsidiary or partner production centers and studios. The source for the study were the official web resources of Ukrainian television channels of nation-wide broadcasting, namely: «1+1», «Ukraine», «ICTV», «STB», «New Channel»,«Inter», «2+2», «TET», «NTN», which are in the top 10 list according to leading rating agencies such as the BIG DATA UA and the Television Industry Committee, the monitoring results of which are officially recognized and represented by the National Council of Television and Radio Broadcasting of Ukraine.
At least four episodes of each out of 273 programs of own production of nation-wide TV channels were viewed and analyzed according to the criteria, and 94 service-expert programs were identified among them, which meet four or more different criteria. It is defined that service-expert programs are a wide group of television programs united by common features, which makes up one third of the total amount of programs of own production of TV channels.
Novelty. For the first time, the degree of representation of service-expert programs of own production and production by special order in the air content of highly rated nation-wide TV channels of Ukraine was determined.
Practical significance. The study results can be used in the practice of television production of service-expert programs, in particular, taken into account in the development of concepts and plots of programs.
Key words: service-expert programs, Ukrainian television, thematic categories, air, rating.
References
Nezalezhna reitynhova ahentsiia BIG DATA UA [Independent rating agency BIG DATA UA]. Retrieved from http://bigdataua.com/ua/company [in Ukrainian].
Resolution of the Cabinet of Ministers of Ukraine: On Amendments to the Methodology for Calcu-lating the License Fee for Issuance or Extension of a Broadcasting License, Software Service Provider's License, Determination of the License Renewal Fee and Issuance of a Duplicate Broadcasting License, Software Service Provider's License from January 28 2016, № 1014. Re-trieved from https://zakon.rada.gov.ua/laws/show/1014-2016-%D0%BF#Text [in Ukrainian].
Reitynhy televiziinoi audytorii u III kvartali 2019 roku : doslidzhennia ITK [TV audience ratings in the third quarter of 2019: TIC research]. Retrieved from https://www.nrada.gov.ua/rejtyngy-televizijnoyi-audytoriyi-u-iii-kvartali-2019-roku-doslidzhennya-itk [in Ukrainian].
Reitynhy telekanaliv sered korystuvachiv IPTV/OTT u III kvartali 2019 r. [TV channel ratings among IPTV / OTT users in the third quarter of 2019]. Retrieved from https://www.nrada.gov.ua/ rejtyngy-telekanaliv-sered-korystuvachiv-iptv-ott-u-iii-kvartali-2019-roku [in Ukrainian].
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Reitynh ukrainskykh telekanaliv za 2018 rik za danymy Nezalezhnoho reitynhovoho ahentstva BIG DATA UA [Rating of Ukrainian TV channels for 2018 according to the Independent Rating Agency BIG DATA UA]. Retrieved from https://www.nrada.gov.ua/rejtyngy-telekanaliv-sered-korystuvachiv-iptv-ott-u-2018-rotsi [in Ukrainian].
Official site of «1+1». Retrieved from https://1plus1.ua/1plus1video [in Ukrainian].
Official site of «Ukraina». Retrieved from https://kanalukraina.tv [in Ukrainian].
Official site of «ICTV». Retrieved from https://ictv.ua [in Ukrainian].
Official site of «STB». Retrieved from https://www.stb.ua [in Ukrainian].
Official site of «Novyi kanal». Retrieved from https://novy.tv [in Ukrainian].
Official site of «Inter». Retrieved from https://inter.ua [in Ukrainian].
Official site of «2+2». Retrieved from https://2plus2.ua/1plus1video [in Ukrainian].
Official site of «ТЕТ». Retrieved from https://tet.tv/1plus1video [in Ukrainian].
Official site of «NTN». Retrieved from https://ntn [in Ukrainian].
Televiziina panel Industrialnoho televiziinoho komitetu [Television panel of the Industrial Televi-sion Committee]. Retrieved from http://tampanel.com.ua/uk/about/tv-panel-description [in Ukrainian].
DOI: http://dx.doi.org/10.32840/cpu2219-8741/2021.3(47).8
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