The Peculiarities of Popular Social Networks: Interface, Functionality, Content

Abstract

The aim of the work is to identify the characteristics of popular social networks and messengers, study their features, as well as advantages and disadvantages.

Research methodology. Both theoretical and empirical research methods were used in the research process. In particular, the method of systematic study and analysis of social networks, descriptive-analytical and induction methods, as well as generalizations were used. The research methodology consisted of two stages. The first was analysis of theoretical sources on social networks and messengers. The second stage involved an overview of specific social networks, their interface, functionality, content. Topics that predominate in specific social networks, the format of submission of materials, the availability of comments, etc. were highlighted.

Results. Social media allows journalists to distribute and advertise content through new channels and facilitate interactive contact with the reader. As a source, they also promise faster access to elites, people’s voices and hard-to-reach regions of the world. Likes and Share metrics have become news factors that help reporters to find new ways for gathering, sharing and discussing information with sources.

Different social platforms should be used separatly, depending on the functionality, which they offer. Facebook, for example, is well suited for discussing current topics, because users of this social network like to comment on posts and participate in debates. Unlimited symbols and a convenient text widget allow you to publish on Facebook large analytical or informational materials on socially important topics – the main audience of Facebook are people over 20 years of age with higher education. Instagram works well to promote the media brand, promote the most interesting news and interact with the audience. YouTube has proven to be a great video host, where the media can create a selection of stories on specific topics, make podcasts, and get reactions to their work.

Novelty. The novelty of this work is the analysis of functional features, characteristics, capabilities, study of the types and specifics of popular social networks, including Facebook, Instagram, You Tube, Tik Tok. The obtained information can be used in further monitoring and research of the impact of social networks on journalism and their interaction with the media.

Practical meaning. The results of the study can be used to study the features of the use of social networks by journalists in the era of new technologies, as well as in the context of online journalism.

Key words: social networks, interface, content, user, media.