COMMUNICATION STRATEGIES OF PROPAGANDA DOCUMENTARY CONTENT AS A TOOL OF NARRATIVE REGULATION

V. Kovpak, M. Troino

Abstract


The purpose of the study is to analyze the communication strategies of propaganda documentary content as an instrument of narrative regulation in the information space.

Research methodology. The following methods were used in the study: classification (types of communication strategies), discourse analysis (content analysis taking into account historical, political, and social circumstances), systematic approach (taking into account the peculiarities of the media landscape of the Russian propaganda information space), and synchronous method (focusing on the conditions of Russia’s full-scale invasion of Ukraine).

Results. The article characterizes the concepts of «narrative strategies», «communication strategies», «narrative bias», and «narrative regulation» in social communications. Despite the different platforms and target audiences, the narrative strategies of documentary content on the RT TV channel (on the example of the documentary «Maidan: Turn to War» (March 5, 2022)) and on the author’s YouTube channel «Stas wow how simple» (the documentary «Donbas Diary. How I was in the war») are absolutely identical. The Kremlin narratives are wrapped in blatant manipulation of human emotions, lack of facts, and are promoted by communication strategies of framing, priming, «agenda-setting», destructive multiplicity of narratives, as well as audiovisual tools of film narration, which help to regulate the narrative of the hostile information space.

The scientific novelty lies in the revealed mechanics of the use of communication strategies in the documentary content of the state television channel Russia Today (RT) and the author’s YouTube channel «Stas wow how simple» on the example of documentaries on the Revolution of Dignity and the Russian-Ukrainian war of 2014 for the narrative regulation of this issue in the information space.

Practical meaning. The practical significance of the study and the prospects of researching the narrative practices of the Russian-Ukrainian war are evidenced by the analyzed trends in the applied communication strategies of propaganda documentary content as a tool for narrative regulation in the information space, since the revealed narrativization allows us to trace grand narratives and sub-narratives, to identify concepts, means of their presentation – narrative strategies, communication strategies for their implementation, and the role of the so-called narrators-regulators who determine the narrative.

Key words: narrative bias, narrative regulation, dominant narratives, sub-narratives, communication strategies, documentary content.


References


Apostolova, L., & Vlasova, T. (2020). Dokumentalne kino (ne) maie buty propahandoiu? [Should documentaries (not) be propaganda?]. Detektor media. Retrieved from https://detector.media/infospace/article/180352/2020-09-07-dokumentalne-kino-ne-maie-buty-propagandoyu/ [in Ukrainian].

Hrechka, S. (2020). Naratyvni tekhnolohii modeliuvannia imidzhu ukrainy v umovakh informatsiino-psykholohichnoho protyborstva [Narrative technologies for modeling the image of Ukraine in the conditions of informational and psychological conflict]. Young Scientist, 8 (84), 183–189 [in Ukrainian].

Den ukrainskoi pysemnosti ta movy – 2021: chy staie derzhavnoi movy bilshe u publichnomu prostori? «Demokratychni initsiatyvy» im. Ilka Kucheriva [Day of Ukrainian writing and language - 2021: is the state language becoming more common in the public space? «Democratic initiatives» named after Ilka Kucheriva]. Retrieved from https://dif.org.ua/article/den-ukrainskoi-pisemnosti-ta-movi-2021-chi-stae-derzhavnoi-movi-bilshe-u-publichnomu-prostori_ [in Ukrainian].

Zolotukhin, D. (2020). Naratyvne rehuliuvannia, abo Yak my maiemo skorystatysia metodamy Illi Khrzhanovskoho [Narrative regulation, or How we should use the methods of Ilya Khrzhanovsky]. Detektor media. Retrieved from https://detector.media/infospace/article/ 177031/2020-05-09-naratyvne-regulyuvannya-abo-yak-my-maiemo-skorystatysya-metodamy-illi-khrzhanovskogo/ [in Ukrainian].

Illarionov, A. (2020). Putin rozpochav viinu proty Ukrainy z movnoi ahresii v 2013 rotsi – eksradnyk prezydenta Rosii [Putin started a war against Ukraine with linguistic aggression in 2013 – former adviser to the President of Russia.]. Radio Svoboda. Retrieved from https://www.radiosvoboda.org/a/26845325. html [in Ukrainian].

Kurban, O. (2021). Boiovi naratyvy v systemi suchasnykh heopolitychnykh informatsiinykh viin: (dosvid rosiisko-ukrainskoi hibrydnoi informatsiinoi viiny 2014–2021 rr.) [Combat narratives in the system of modern geopolitical information wars: (experience of the Russian-Ukrainian hybrid information war 2014–2021)]. Synopsys: tekst, kontekst, media, 27 (3), 149–158 [in Ukrainian].

Ozhevan, M. (2016). Hlobalna viina stratehichnykh naratyviv: vyklyky ta ryzyky dlia Ukrainy [The global war of strategic narratives: challenges and risks for Ukraine. Strategic priorities]. Stratehichni priorytety. Seriia : Polityka, 4, 30–40 [in Ukrainian].

Petrenko, H., & Dovzhenko, O. (2021). Po toi bik ekranu [On the other side of the screen]. Detektor media, 19–21. Retrieved from https://detector.media/doc/images/news/archive/2021/188114/ On_the_other_side_DM_final_UKR_WEB.pdf [in Ukrainian].

Putin vidmovyvsia zustrichatysia z Zelenskym: nazvav yoho «posobnykom natsyzmu» [Putin refused to meet with Zelensky: he called him an «assistant of Nazism»]. (2022). Slovo i Dilo. Retrieved from https://www.slovoidilo.ua/2022/12/18/novyna/polityka/putin-vidmovyvsya-zustrichatysya-zelenskym-nazvav-joho-posobnykom-nacyzmu [in Ukrainian].

Putin u terminovomu zvernenni do rosiian oholosyv pro provedennia spetsialnoi viiskovoi operatsii na Donbasi [In an urgent address to the Russians, Putin announced a special military operation in Donbas]. (2022). Novynarnia. Retrieved from https://novynarnia.com/2022/02/24/putin-u-terminovomu-zvernenni-do-rosiyan-ogolosyv-pro-provedennya-speczialnoyi-vijskovoyi-operacziyi-na-donbasi/ [in Ukrainian].

Hrytsak, Ya. (2019). Reviziia istorii. Rosiiska istorychna propahanda ta Ukraina [Revision of history. Russian historical propaganda and Ukraine]. Kyiv: K.I.S. [in Ukrainian].

Sotsiolohy: u kontrolovanomu Kyievom Donbasi khochut buty v Ukraini [Sociologists: in Donbas controlled by Kyiv, they want to be in Ukraine]. (2015). BBC News Ukraina. Retrieved from https://www.bbc.com/ukrainian/society/2016/01/160113_ukraine_sociology_trends_vs [in Ukrainian].

Hate Crime. Statistics. Retrieved from https://ru.knoema.com/HKD2019/hate-crime-statistics?country= 1000530-ukraine [in English].

Reich Robert. (2005). The Lost Art Of Democratic Narrative: Story Time. The Republic. Retrieved from https://delong.typepad.com/egregious_moderation/2008/02/robert-reich-th.html [in English].

Russians at Maidan. (2014). Retrieved from https://www.youtube.com/watch?v=jRTgH6WB8ts [in English].




DOI: http://dx.doi.org/10.32840/cpu2219-8741/2023.1(53).2

Refbacks

  • There are currently no refbacks.


Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".

Indexing of the journal in scientometric databases:

The publication is indexed by Citefactor: 2019/2020: 4,54.

The journal is indexed by Google Scholar.

In 2020, the journal was included in the Index Copernicus.

The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431

From 2020, the collection is indexed by ResearchBib.

Journal included in the PKP Index.