Dependence Of Online Media Content On The Economic Model Of Outlet
Abstract
The purpose of the work is to investigate how the economic model of online media functioning affects the formation of content, its quality, subject matter and presentation of information. The goal set included the following tasks: to analyze the main economic models of online media (advertising, subscription, mixed, crowdfunding, etc.), to determine the mechanisms of the influence of financing on editorial policy and content of materials, to investigate how different business models affect media independence and the level of manipulation in content.
Research methodology. The article uses a comprehensive approach to analyzing the dependence of online media content on their economic model, which includes both theoretical and empirical research methods. Theoretical methods cover the analysis and generalization of scientific sources, which allows systematizing approaches to the classification of economic models of online media and their influence on editorial policy. The comparative analysis method was used to compare the features of financing and content strategies of Ukrainian and international online publications. Among the empirical methods, content analysis was used to assess the thematic focus, frequency of updates, and quality of materials from different publications.
Results. Modern media business models are crucial for the effective organization of online media activities and adaptation to new realities caused by globalization and technological changes. Changes in the media market are reflected in how media find new ways to monetize content, ensure financial stability, and develop. In the context of globalization, the development of digital technologies, and changes in audience behavior, media must adapt their strategies to remain competitive.
Novelty and practical significance. It was studied that since free materials are often generic and lack uniqueness, media should focus on creating content that will differ from the general flow of news. This may include deeper analytical articles, investigations, expert opinions, and other forms of unique content for which people will be willing to pay. However, this requires significant investment in journalistic work, which in turn is associated with the need for stable funding.
Key words: online media, content, influence, economic strategy, audience.
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DOI: http://dx.doi.org/10.32840/cpu2219-8741/2025.1(61).5
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