Specialized and Popular Media Criticism: Ukrainian Experience

A. Mykolaienko

Abstract


In the article is was considered the activity of Ukrainian media-critical publications, analyzeed the peculiarities of their content and the scale of influence on the reader's audience. It is analyzed and compared two main types of media criticism - specialized and popular. It is characterized the specifics of specialized media criticism on the basis of «Медіакритика», «Телекритика», «MediaSapiens», «Detector Media», «Media Lab», «Медиа Няня» publications. It is revealed that a group of sites founded by N. Ligacheva «Телекритика»,«MediaSapiens», «Detector Media») is a multifunctional and basic professional platform that combines research of the media space, raising the media literacy of society, counteracting misinformation and propaganda. The emphasis is on professional media coverage and the use of experimental forms of journalism. It was analyzed materials of popular regular and irregular media criticism, presented in separate sections, blogs and reader's posts. The materials of popular media criticism presented on the Observer site, in particular Andrey Rushkovsky and Georgy Bursov are analyzed.

The basis of mass media criticism is based on personal observations, reflections, assessments, attitudes to phenomena and problems. Emotionally colored style, directness of judgment can be combined with superficial, shallow coverage of complex issues. Professional journalism and the blogosphere complement each other, a similar situation is observed with specialized and mass media criticism. At the same time, specialized media criticism is a kind of mark of quality, because it is focused on the relevance, accuracy, relevance of information, while bloggers are aimed at the audience in terms of proximity of interests and entertainment.

As a result, the materials of specialized media criticism are intended mainly for the audience of media people. The works of mass media criticism are intended for the general public. The article found that both types of media criticism are intended to stimulate public interest in the problems of media functioning, and are a means of feedback between the audience and the media.

Key words: media criticism, specialized media criticism, popular media criticism.


References


Bursov, H. (2005). Report from the Bin Laden’s den, or French perfume with the smell of «Russian forest». Retrieved from: https://www.obozrevatel.com/ukr/politics/37028-reportazh-z-ligva-ben-ladena- abo-frantsuzka-parfumeriya-z-zapahom-rosijskogo-lisu.htm (in Ukrainian).

Holodnikova, Yu. (2009). The paradoxes of Ukrainian media criticism. Mediakrytyka, 16. Retrieved from: https://www.mediakrytyka.info/drukovani/paradoksy-ukrayinskoyi-mediakrytyky.html (in Ukrainian).

Dovzhenko, O. (2010). Media criticism in Ukraine is low and underestimated. Retrieved from: http://www.mediakrytyka.info/media-filosofiya/mediakrytyka-v-ukrayini-nedorosla-y-nedootsinena.html (in Ukrainian).

Dovzhenko, O. (2013). Modern Ukrainian media criticism: factors of formation, problems and per-spectives. Visnyk Lvivskoho universytetu. Series Zhurnalistyka, 37, 131–138 (in Ukrainian).

Korochenskyi, A. (2002). «The fifth power?» The phenomenon of media criticism in the context of the information market: a monograph. Rostov: International Institute of Journalism and Philology. 272 p. (in Russian).

Paranko, R. (2009). «Week» of frustration. Retrieved from: https://detector.media/rinok/article/ 50122/2009-12-25-tizhden-rozcharuvan/ (in Ukrainian).

Potiatynyk, B. (2017). Media criticism in the system of journalistic education of Ukraine: Lviv – Kyiv – transit. Visnyk Lvivskoho universytetu. Series Zhurnalistyka, 42, 54–61 (in Ukrainian).

Rachynskyi, S. (2018). Journalism or propaganda. Your choice. Retrieved from: http://newme-dia.in.ua/articles/aktualno/zhurnalistika-abo-propaganda-vash-vibir.html (in Ukrainian).

Rushkovskyi, A. (2008). Shuster live, Shuster is alive, Shuster seems to be living. Retrieved from: https://www.obozrevatel.com/show/article/shuster-live,-shuster-zhiv,-shuster,-pohozhe,-budet-zhit.htm (in Russian).

Sulim, A. A. (2015). Media criticism in Ukraine: functions, topics, issues. Candidate’s thesis. Dnip¬ropetrovsk (in Ukrainian).

Telekritika. About the project. (2001). Retrieved from: https://telekritika.ua/uk/about/ (in Ukrainian).


Refbacks

  • There are currently no refbacks.


Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".

Indexing of the journal in scientometric databases:

The publication is indexed by Citefactor: 2019/2020: 4,54.

The journal is indexed by Google Scholar.

In 2020, the journal was included in the Index Copernicus.

The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431

From 2020, the collection is indexed by ResearchBib.

Journal included in the PKP Index.