Book Literature Promotion of Issue «Ranok» in Nnetwork Facebook

N. Romanuk

Abstract


Research methodology. In the course of the research the method of analysis of theoretical sources (works of famous scientists devoted to the current state of proofreading in Ukraine), means of promotion of book literature in the social network, as well as method of generalization and systematization of the results were used.

Results. One of the problems of the book industry in Ukraine is the inadequate usage of book publishing activities by publishers through the Internet, in particular through social networks, since most young people spend their free time on the pages of networks such as Facebook, Instagram, Tweeter. All of them are different in terms of content and audience, which determines the features of the promotion of printed publications. Today, the most popular social networks are Facebook and Instagram. Unlike most other social networks, Facebook is characterized by business and entertainment content, focused on the business audience and environment. Here one can not only be engaged in promoting their own brand, but also can sell its goods, services and even enter into deals.

Thus, on the pages of the publishing house “Ranok” on the network Facebook, popular means of promoting book products are press releases on online marathons, webinar sessions, contests of artistic children’s books and textbooks. Not less effective is the Internet advertising, which is applied in the form of banner ads and book trailer. Unfortunately, flash mobs and video chats with the authors are not popular among the group members.

Due to promotional materials, publishing house “Ranok” promotes its printed products, increases the number of Facebook users who are potential buyers and consumers of books.

Novelty. In the article, the features of the application of a number of promotional events by the publishing house “Ranok” in Facebook are highlighted.

Practical significance. The results of the study can be used by the editor-in-chief, the owners of publishing houses in order to carry out certain measures of promotion their own printed products in social networks and to raise the quantitative indicators of book publishing.

Key words: social network, Internet, promotion, book products, publishing house.

 


References


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