Communication Technologies as Transformational Resource of Information Culture and Reading Culture in Modern Society (in the Context of theInstituteofJournalismand Mass Communication of theClassic PrivateUniversity)

A. Bessarab, Y. Zoska, V. Kovpak

Abstract


Research Methodology. The article’s research used the analysis of documentary source (report from departments of Classical Private University), monitoring, jury of opinion.

Results. An example of the Institute of Journalism and Mass Communication of the Classic Private University shows that the higher school makes a significant contribution to the formation of information culture, of reading culture by its daily work in various directions. The educational and career guidance activity of the Institute of Journalism and Mass Communication is inextricably related to the formation of information culture, the culture of reading in particular. In this regard the Institute every year holds competitions for school children of the city and region, celebrations of professional holidays, in particular, the Day of Journalist, the Day of Radio, Television and Communication Workers, the World Book and Copyright Day, the Day of Ukrainian-language Press and so on. An important role in the formation of information culture plays cooperation with international organizations and running of joint events, in particular, the writing of letters within the Amnesty International global movement, creation of the information and educational “corridor” between the International Institute of Education, Culture and Diaspora Relations of Lviv Politechnic National University та the Institute of Journalism and Mass Communication of the Classic Private University for the running of the “Ukrainian World Congress: Yesterday, Today, Tomorrow” mobile exhibition in Zaporizhzhia Region Universal Scientific Library and so on.

Novelty. Within the article there were explored the implementation of a conceptual model of the formation of culture of Ukrainian book reading in information society in the context of the Institute of Journalism and Mass Communication of the Classic Private University.

The practical significance. The research results can be used during the development of events of formation of information culture in a state and individuals level.

Key words: reading culture, information culture, Classic Private University.


References


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