Contemporary Art as the Newest Type of the Communicant

V. Ryvlina

Abstract


Research methodology. The basis of the research is informational, axiological, cultural, systemic, activity approaches. In the research, the following methods were used: analysis, synthesis, generalization – for the definition of contemporary art as a special type of communicant; modeling – to construct a model of contemporary art as a sociocultural phenomenon through the analysis of contemporary art from the position of its communicative function, the identification of mechanisms and means of communicative influence of art on the society, as well as the advantages and disadvantages of contemporary art as a communicant.

Results. The essence of the concept of contemporary art as a communicant and its role in shaping the world paradigm of the information society are described. Research results can be used to develop the following areas: development of typology and analysis of the function of modern art as a communicative form; analysis of communicative channels of information transmission by means of modern art; cultural discourse in new media; the allocation of modern trends and prospects for the development of contemporary art in Ukraine and in the world as a special communicative form.

Novelty. Conceptual model of perception of contemporary art as the newest type of communicant in modern information society, which includes: subjects of different levels (international, domestic), events (exhibitions, performances, biennial, etc.), channel of transmission (traditional media and so-called new media: social networks, blogosphere, messengers, mobile applications) and object of influence – recipients.

The practical significance. An actual analysis of contemporary art is carried out from the standpoint of its communicative function, mechanisms and means of communicative influence of art on the society are revealed, the advantages and disadvantages of modern art as a communicator are described. Also found that contemporary art as a communicator realizes the connection between the creative and real worldview of the creator and the recipient (consumer of art), combining different aspects of the perception of the modern world.

Key words: contemporary art, social communication, popular culture, pop art, actual art.


References


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