Тheoretical Foundations of the Media Culture Study as a Socio-Communicative Phenomenon
Abstract
The purpose of the study is to outline, structure and describe traditional and modern methods of media culture study.
Research methodology. During the research, such methods as analysis of the source base of the subject field, classification, generalization and analytical-synthetic synthesis of the conceptual-categorical framework of media culture study were used. The key methodological tools of media culture analysis are analyzed and classified using communication, sociological, cultural and philosophical approaches.
The results. On the basis of analytical and synthetic processing, the classification of media culture research methods as a metacultural phenomenon is carried out. An original classification of media culture research methods is offered, which emphasizes an interdisciplinary approach to its study. The article presents a classification of the main directions of media culture research, methods of media text research, a classification of mass communication theories (according to D. McQuail), and a classification of methods related to the consideration of media in the context of culture.
Scientific novelty. As a result of the study, an original classification of media culture research methods was proposed, which emphasizes an interdisciplinary approach.
Practical meaning. The results of the study will be useful for those who study media culture as a socio-communication phenomenon with an emphasis on the theoretical and practical aspects of its analysis.
Keywords: media culture, methodology, analysis, methods, communication, social communication, culture.References
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DOI: http://dx.doi.org/10.32840/cpu2219-8741/2022.4(52).1
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